What results did this home services business get?

$1.2M in signed contracts. Full tracked results: $1.2M signed contracts, 2 seasons booked solid, 38% quote-to-close rate, 24hr storm response.

How long did it take to see results?

The engine was built and measured over 2 storm seasons. Reporting is tracked and attributable from day one, so leading indicators show up well before the headline number.

Which capabilities were involved?

Paid Ads, Local SEO, Web Design, Lead Flow. Everything runs as one connected system we build and operate rather than separate vendors, so the platform, tracking, follow-up, and ad spend are optimized together.

Can AXLE LABZ do this for my home services business?

Yes. AXLE LABZ is a growth technology partner for service businesses across home services, healthcare, med spa, automotive, roofing, and fitness. Start with a free stack audit and we map the exact system we would build and operate for your market.

Case Study / 05· Home Services

Roofing Company: $1.2M in signed contracts.

Full-funnel storm-response campaigns booked this roofing firm solid for two seasons straight.

Headline result$1.2M in signed contracts

Summary

AXLE LABZ acted as the growth technology partner for a home services business (Roofing Company), building and operating one connected system across Paid Ads, Local SEO, Web Design, Lead Flow. In 2 storm seasons, the headline result was $1.2M in signed contracts ($1.2M signed contracts).

Key Takeaways

Industry: Home Services · Timeline: 2 storm seasons
Headline result: $1.2M in signed contracts
Booked solid: 2 seasons
Quote-to-close rate: 38%
Capabilities used: Paid Ads, Local SEO, Web Design, Lead Flow

The Numbers

Results, tracked and attributable.

$1.2M

Signed contracts

2 seasons

Booked solid

38%

Quote-to-close rate

24hr

Storm response

The Challenge

Where they started.

A local roofing business trying to compete with national storm chasers. Needed to own the local market fast when weather hit.

Timeline

2 storm seasons

The Approach

What we built.

01Storm-triggered ad playbook ready to deploy in 24 hours
02Local landing pages by neighborhood + inspection offer
03Door-to-lead handoff automations for the field team
04Follow-up nurture that converted quotes into signed contracts

Delivered

Everything wired into one system.

Paid Ads

Local SEO

Web Design

Lead Flow

When the storm hits, we're already the ad every homeowner sees. Game over.

- GM, Local Roofing Firm

FAQ

Questions about this build.

What results did this home services business get?: $1.2M in signed contracts. Full tracked results: $1.2M signed contracts, 2 seasons booked solid, 38% quote-to-close rate, 24hr storm response.
How long did it take to see results?: The engine was built and measured over 2 storm seasons. Reporting is tracked and attributable from day one, so leading indicators show up well before the headline number.
Which capabilities were involved?: Paid Ads, Local SEO, Web Design, Lead Flow. Everything runs as one connected system we build and operate rather than separate vendors, so the platform, tracking, follow-up, and ad spend are optimized together.
What problem were they starting with?: A local roofing business trying to compete with national storm chasers. Needed to own the local market fast when weather hit.
Can AXLE LABZ do this for my home services business?: Yes. AXLE LABZ is a growth technology partner for service businesses across home services, healthcare, med spa, automotive, roofing, and fitness. Start with a free stack audit and we map the exact system we would build and operate for your market.

Your Next Move

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like Roofing Company?

Book a technical strategy call. We'll audit your stack and map the exact system we'd build and operate with you.

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