Case Study / 02· Healthcare

Local Dentist: 412 new patient leads / mo.

Local SEO + landing page CRO turned a stale practice into the top-booked office in three zip codes.

Headline result412 new patient leads / mo

Summary

AXLE LABZ acted as the growth technology partner for a healthcare business (Local Dentist), building and operating one connected system across Local SEO, Web Design, Paid Search, Content. In 6 months, the headline result was 412 new patient leads / mo (412 new patient leads / mo).

Key Takeaways

  • Industry: Healthcare · Timeline: 6 months
  • Headline result: 412 new patient leads / mo
  • Local map pack (3 zips): #1
  • Organic traffic: 5.1x
  • Capabilities used: Local SEO, Web Design, Paid Search, Content
The Numbers

Results, tracked and attributable.

412
New patient leads / mo
#1
Local map pack (3 zips)
5.1x
Organic traffic
$74
Cost per new patient
The Challenge

Where they started.

A well-reviewed dental practice invisible on local search. Website hadn't been touched in 6 years, no tracking, and referrals were the only reliable channel.

Timeline
6 months
The Approach

What we built.

  • 01Local SEO overhaul across GBP, citations, and service-city pages
  • 02New site with per-service landing pages and instant-booking
  • 03Review acceleration program tied into post-visit SMS
  • 04Paid search targeting only high-intent procedure searches
Delivered

Everything wired into one system.

Local SEO
Web Design
Paid Search
Content
"
We're now the practice everyone else in town is trying to catch up to.
- Practice Manager, Dental Group
FAQ

Questions about this build.

What results did this healthcare business get?
412 new patient leads / mo. Full tracked results: 412 new patient leads / mo, #1 local map pack (3 zips), 5.1x organic traffic, $74 cost per new patient.
How long did it take to see results?
The engine was built and measured over 6 months. Reporting is tracked and attributable from day one, so leading indicators show up well before the headline number.
Which capabilities were involved?
Local SEO, Web Design, Paid Search, Content. Everything runs as one connected system we build and operate rather than separate vendors, so the platform, tracking, follow-up, and ad spend are optimized together.
What problem were they starting with?
A well-reviewed dental practice invisible on local search. Website hadn't been touched in 6 years, no tracking, and referrals were the only reliable channel.
Can AXLE LABZ do this for my healthcare business?
Yes. AXLE LABZ is a growth technology partner for service businesses across home services, healthcare, med spa, automotive, roofing, and fitness. Start with a free stack audit and we map the exact system we would build and operate for your market.
Your Next Move

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